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THE CHALLENGE: Maintain the accuracy and usefulness of an internationally-recognized mobile cardiology tool in a rapidly changing medical field THE SOLUTION: Establish a coordinated product management approach aligning medical experts, designers, engineers, clinical users, and other stakeholders THE CLIENT: The American College of Cardiology THE DURATION: 2014-2019 (product ongoing) |
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The ASCVD Risk Estimator Plus is a mobile tool for cardiologists to help determine a patient's 10-year risk for developing certain cardiac issues, and how best to treat a patient based on that risk. The use of the risk calculation and it's corresponding care recommendations is endorsed by the U.S.'s major cardiology societies, however, these same societies frequently updating and expanding these recommendations based on the latest science. At the same time, busy doctors are looking for a tool that is quick and streamlined, while still accounting for the nuance of each individual patient. In the role of project manager, I tackled these challenges by learning to speak the languages of, and translate between, all stakeholder groups involved, including medical content experts, designers, developers, and marketers, resulting in an up-to-date product with over 10,000 users per month.
In conducting interviews with users on their dating history, habits, experience, and use of dating apps, we identified a few key insights - 1) dating apps often felt like both a chore and a necessary part of the dating scene, 2) that people felt worn down by the experience of having hopes raised via good conversation with a match in a app, only to be disappointed later when this chemistry did not translate in person, and 3) the belief that this experience was the result of dating apps not sufficiently conveying the "intangibles" of a person, e.g., their values, their approach to interacting with others, and their nonverbal presentation. Using these insights, I developed and prototyped SeeN. The key feature of SeeN as a dating app is that users are both required to include a brief video of themselves telling a story about their lives, and also mush watch a potential match's video in order to message them. In addition to conveying some of the intangible qualities of a person, the time it takes to interact with these features also indicates some investment on the users' part in the dating process. This video feature is supplemented by a minimum amount of input in a psychology-backed question designed to be both meaningful and fun to answer, as well as a variety of optional features.
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THE CHALLENGE: Use user research on one of mankind's most enduring emotional endeavors, love and dating, to identify a specific problems and design an app-based solution THE SOLUTION: SeeN, a dating app that uses video storytelling, and psychology-backed prompts to better convey the values and other intangible qualities of a potential map within their dating profile THE CLIENT: Master's degree project THE DURATION: 5 weeks |
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THE CHALLENGE:
Identify why "non-emergency" patients still utilize the emergency department and identify potential ways to change this behavior THE SOLUTION: Formulated to two concepts, one physical and one digital, that both look at creating awareness and promoting usage of alternate options for treating non-emergency issues but reach patients at different points in the patient journey THE CLIENT: Master's project in conjunction with Dublin's Mater Hospital THE DURATION: 5 weeks |
To develop these concepts, myself and rest of the research team conducted over 30 interviews with emergency department and other patients, hospital staff, and other stakeholders in the medical community, as well as emergency department waiting room observations. We then presented a series of concepts to Mater Hospital project champions for feedback on usefulness and feasibility.
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The first concept looked at prevention of emergency issues by promoting first aid preparedness and greater utilization of community pharmacists as medical professionals. The concept centered around two things: 1) Dispensers with free band aids that could be installed in the first aid sections of community pharmacies. Both the dispensers and the Band-Aids themselves would carry messages promoting first aid, pharmacists as resources that can treat or advise on a variety of medical issues, and also specialty clinics and other resources in the area. 2) A website, accessed through a professional's Healthlink email address, that provides templates for customizable labels that can be printed and applied to store-bought Band-Aids, to facilitate the solution being more renewable and presonalized.
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The second concept adds a simple "information" bot, named Pat, to the existing Mater Hospital website. Pat has two main functions. By walking users through a selection of "standard" symptoms predefined on the Mater and Irish Health Services websites, Pat can suggest whether a patient should report to the emergency room right away, or whether their might be another service they can try first (e.g. pharmacists). Pat can also provide guidance on how to use existing Mater Hospital Services, such as how to set up an clinic appointment or obtain an X-ray. Pat was identified as a potentially implementable option because he is using an existing digital platform (the Hospital website) and reorganizing existing information into a more personable question-and-answer format.
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