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​CONSTITUTE
Masters Thesis Project
5 Months

Dublin, Ireland/Remote

PROJECT SUMMARY

My Challenge 

Many municipalities had to move their public meetings fully online during COVID-19 lockdowns. What did they do to continue to allow citizens access to these meetings?

​And how might we leverage these emergency adaptations for longer-term benefit? 

Key Findings

  • ​One of the most difficult components of citizen access for local government's to maintain during remote-only services is the engagement and influence constituents gain just be being a physical (and sometime auditory) presence in the room. 
  • However, live streams of public meetings are not new, and some constituents have long found benefit to the more flexible access they allow. 
  • Overall, many constituents did not engage with their local meetings because they felt to unaware, uninformed, or apathetic to do so. 
A better public meeting live stream, then, might address the shortcomings highlighted by the pandemic, maintain the benefits to those already utilizing live streams, and leverage the ability of digital platforms to help users feel more informed and connected during the live stream experience. And enhancing the experience might then promote more engagement overall. 
My Methods
  • ​User Interviews
  • ​Survey (Google Forms)
  • Affinity Mapping
  • ​Secondary Research
  • Remote Co-Creation Workshop (Balsamiq)
  • ​Experience Prototypes
  • Sketching
  • User Archetypes
  • Journey Mapping (Miro)
  • Scenarios
  • Storyboards
  • ​User Flows
  • Wireframing​​ (Balsamiq)
  • ​Usability Testing
  • Iterative Design
  • High-fidelity Interactive Prototypes (Figma)

My Design Solution

CONSTITUTE is a platform for local municipalities to host the live streams of their publicly accessible meetings, designed with the needs of their constituents at the forefront. CONSTITUTE helps citizens engage with city topics that matter to them most and allow constituents to express their feelings and opinions over the course of a meeting, remotely. 

Actionable Next Steps

In addition to a "to do" list of continuing design refinements and iterations, usability testing also provided an important list of potential behavioral impacts that should be investigated through testing of CONSTITUTE in a live setting, chief among them:
  •  How would a platform like this influence constituent opinions and/or constituents willing to express opinions that differ from the majority of their affiliated group's? 
  • How might the "social media-ization" of public opinion through a platform like this affect council members' behavior, i.e., "fishing for likes"?  

My Process

Generative Research, Problem and User Definition

​To address the brief I had set for myself,  I began with primary research including 7 interviews with government employees, non-profit employees, citizen activists, and "average citizens, and a user survey distributed both directly and via Facebook and ​secondary research activities including a literature review, environmental scan, and best practices review. 
Headlines about online government meetings.
Hand-draw diagram of the secondary research.
Screen shot of a Google Forms survey.
Picture of hand-written and highlighted interview notes.
Picture of an affinity map with post-it notes.
​ A common theme I heard throughout the research was the power and importance of citizens being able to attend local public meetings in person, where they can express their perspectives, opinions, and needs to their elected officials face-to-face.
…a bunch of like senior citizens…were all asking the Council to move [a bus stop] a block. It was not a controversial ask that they were making. But it was clear that…an organization or an individual had worked to organize everybody to come together...everybody came piling in together. There weren't that many [people in the room],… but then this group came in...And then everybody was sharing the general same message. So it was like 50 elderly folks and after like the 40th person, [the council members] were  like, "We got you".
– Interview 5, Citizen Activist
“It’s very difficult to get citizens involved by Zoom,” said [Montgomery Co, MD Budget Director Richard] Madaleno…“In prior years, the budget hearings were full of teachers, parents, etc. wearing T-shirts, holding signs. Now all of that has disappeared. You can sit at home and watch people deliberate, but that’s not the in-person aspect that’s critical to democracy. It’s one-way, and it’s more true on the local level.”
- Richard Madaleno, The Atlantic
Co-Creation Workshop and Experience Prototyping
At different points the process, I conducted a series of interactive sessions with potential users to get a sense of how people were experiencing the current state, and how they might experience my proposed design solution. 
“When we were in that meeting [with staff about reopening plans] it we felt like we were participants... but this [watching a Council meeting] feels a bit like you’re watching a TV show,…watching people doing their job and there just happens to be a camera in the corner.”
- Participant 11
Screen shots of participants holding up notes they took during a prototyping session.
Experience Prototype 1
​
Participants watch a segment of a city council meeting live stream and record their emotions, reactions, and questions in real time. 
​
Screen shot of participant moving objects around in Balsamiq.
Co-Creation Workshop 

Participants are given a set of potential features (like puzzle pieces), and asked to talk through them and arrange them on the screen as they would like to see them. 
Picture of a laptop and phone with an experience prototype set up.
Picture of a laptop screen with experience prototype components.
Experience Prototype 2

Participants attend a city council meeting "watch party" where they can interact with each other, express their opinions, answer live polls, etc. while watching a meeting live steam. 
Archetypes, Journey Mapping,  Scenario and Storyboarding 
I developed the research into actionable artifacts that would help guide the design and testing of concepts in a user-focused direction. I developed personas for the kinds of citizens that traditionally were (and were not) attending these meetings, mapped out the journey of what it is like to dial into and actually watch one of these meetings online, and storyboarding some scenarios for recurring use of a platform that would reimagine this journey. 
Document with constituent archetypes
User journey map document.
User story board and scenario documemt.
Sketching, User Flows, and Wireframing
Once testing and experimenting helped me decide on the most applicable concept direction, I began sketching out actual screens, thinking through the user flows of those screens, and wireframing those sketches and flows in Balsamiq. I began thinking of this as a mobile-first project, but early user testing and project timelines suggested that it would be more efficient to design it as a web platform. 
Early app prototype sketches
App use flow sketches
Low Fidelity app screen
Low fidelity app screen.
Low fidelity web screen.
Use flow map

Usability Testing and Iterative Prototyping to Develop the Design

I conducted usability testing with 5 potential users representing civilian and government segments on a high fidelity prototype, which led to progressive and iterative updates of the design.  Some  of the testing was task-based, especially in the initial screens, where I was looking at whether users could use the interface to locate and select specific information related to upcoming meetings. My testing delved deeper into both the impressions and use of the "audience sentiment" feature, as the most novel and "emotional" part of the design. The most significant interactions to the design ended up being to that feature. 
Participant doing a remote usability test on a low fidelity prototype
Participant doing an in-person usability test on a high fidelity prototype.
A participant doing a remote usability test on a high-fidelity prototype.
“If I was there with [a group], and I was like “well I actually think this is good,” if I saw everybody else in my group was saying “no I disagree”, I might be less inclined to share my opinion,  like “well, we’re trying to work as a block”
- Participant 10

Example of iterative development of the "audience panel" design element. 

Sketches of app concepts
App version with circles
App version with open hexagons
App version with filled hexagons

Final Concept and Prototype

The final concept and design for CONSTITUE seeks to combine the most beneficial qualities of attending a city council meeting online and via live stream into an interactive online meeting platform. To date, CONSTITUTE would be the first platform conceived specifically for hosting public meetings at the local government level, particularly with the engagement of constituents in mind. 
Final prototype screen alongside pictures of in-person city council meetings
The interactive prototype I developed in Figma as a final deliverable for this product showcases features that 1) allow users to find, save, and track local council meetings and specific agenda items that are important to them, and 2) attend live streams of those meetings, during which they can affiliate with like-minded groups, express their sentiments in real time during the meeting, and interact with other participants. 
Screen shot - Log in screen
Screen shot - meeting list screen
Screen shot - Default live meeting screen
Screen shot - Meeting calendar screen
Screen shot - Live meeting screen with contacts panel
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